Hi, I'm Alya.
I make the behind-the-scenes actually work.
Most of the times when I'm checking out a website, there's a good chance I'll quietly spot a few typos, a couple of outdated links and the CTA button that goes nowhere.
I can't help it. Noticing when things are off is just how brain works - probably why I ended up with an engineering degree and why I enjoy the challenge of troubleshooting things.
I'm a tech and ops virtual assistant helping service-based business owners streamline their operations behind the scenes. I work async-first, communicate proactively, and always flag things before they become problems. If I'm unsure about something, I say so, clarifications is always better than assumptions.
When I'm not untangling tech, I'm a wife, mum of two, and someone who will always choose chai over coffee
Tools I Use
Websites Build
Past Projects
Summary of projects I've worked on in the past
Project Description
Designed and implemented a fully automated client onboarding workflow. Custom Dubsado forms, automated welcome emails and contract sending, and a Zapier trigger that created a new ClickUp project the moment a client signed, all without the owner touching a thing.
Technologies Used
Dubsado, ClickUp, and Zapier
Project Title
Dubsado Client Onboarding System
Results
The new workflow reduced client onboarding time, guaranteed 100% follow-up for every proposal, saved the owner 10+ hours per month in manual proposal sending, project setup, and reminder emails and ensured a consistent, professional experience for every new client.
Project Description
The client needed to drive early-bird course sales using a time-limited discount, without manual tracking or the risk of expired links being shared. Built a fully automated, time-sensitive pre-launch campaign that enforced the discount window and converted the waiting list.
Technologies Used
Kajabi, Klaviyo and Zapier
Project Title
Automated Pre-Launch Funnel in Kajabi
Results
Guaranteed 100% adherence to the 6-day discount window, protecting course value and driving urgency, generated a surge of early-bird sales by leveraging scarcity and targeted email marketing.
Project Description
The client had no professional web presence and was wasting hours delivering a lead magnet manually via DMs. Built a branded WordPress site from a Figma design and connected it to a fully automated lead magnet delivery and email nurture sequence.
Technologies Used
WordPress, Kit (formerly ConvertKit), Figma
Project Title
WordPress Website Build & Automated Lead Generation System
Results
Eliminated the manual time spent on DMs, saving the client 5+ hours per week previously spent managing delivery, ensured 100% accurate data capture of all leads directly into the email marketing system and elevated the brand image with a new, professional website
What Clients Are Saying
”Thanks to Alya, my website is maintained, my digital products are thriving, and my email list is growing. She handles email management, all the tech elements of a projects execution, and process optimization with incredible precision.”
Jupiter F.Stone, Aloha Media Projects
”Her technical depth across platforms like Dubsado, ClickUp, Zapier, and WordPress is immense, but it's her critical thinking that truly sets her apart. Alya has an uncanny ability to foresee issues and ensure our strategies are sound, preventing problems before they arise.”
HLB, Kinetic Services
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